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EB Brands is incorporated, originating from two companies, Starcase and Schildkraut, each founded over 50 years ago
International division is created expanding into UK, France and Spain
Company moves from original Pleasantville, NY location to Mt. Vernon, NY
Sold the mail order business which included Boston Proper and Enticements
1st License is launched with Samsonite for a line of travel accessories - custom designed locks, luggage tags, luggage straps, travel pillows, packing aids, power adaptors and a full range of sewn document and gear carriers comprise the range
The Final Word, a pocket-size electronic voice box, becomes the season's hottest novelty gift item
Establishes fitness division, forming strategic licenses with Bally and Crunch Fitness
In the early days of the internet, 2findgifts.com is established allowing small specialty retailers the ability to sell their gift products online and pioneered 'pick-up in store'
Acquires Sportline, the leading producer of pedometers and stopwatches in the sporting goods market
Sportline introduces HydraCoach, the World's First Interactive Water Bottle
Acquires Valeo, Inc. a leading manufacturer of fitness gear and workplace safety products ranging from lifting globes, body balls and jump ropes to mechanics gloves, knee pads and joint and back supporters.
Teams up with M&M's Characters in licensing agreement with Masterfoods USA to produce computer screen cleaners"
Sportline unveils ShrinQ, the world's smallest pocket pedometer
Sportline launches Qlip and TraQ - new digital pedometers that give wearers ability to monitor fitness goals from head to toe
Licensing Agreement signed with Sharper Image
Acquires Excalibur a leading designer and marketer of high-margin, niche consumer products including sports, chess and other electronic games, highly engineered radio controlled vehicles, educational products, outdoor living products, tool kits, and home and office accessories.
U.S. Army Partners With EB Excaliber to Develop U.S. Army Branded Remote Control Land and Air Vehicles
Steve Brigham is appointed Chief Executive Officer succedding David Mauer
Introduces the Iron Man Flying RC Extreme Hero a toy radio controlled flying action hero marked under license to Marvel Comics and the Walt Disney Company. Developed in conjunction with Greg Tanous, owner of RCSuperhero.com which is a mail order hobby site selling human-shaped, life-sized flying models
Launches SYNC activity trackers in partnership with MapMyFitness
Launches WeGo offering affordable and easy to use products for individuals of all fitness levels, making it easy to ""live better"" by tracking activities 24/7
Partners with Beachbody to produce a line of functional fitness equipment for the best selling exercise franchise P90X