EB Brands Holding Inc, a manufacturer and wholesale distributor of imported giftware items, was incorporated in 1979. The company originated from two companies, Starcase and Schildkraut, each founded over 50 years ago. The company was originally based in Pleasantville, New York up until 1985. Due to company growth we needed to find larger facilities and the company relocated to Mount Vernon. In 1997, our Executive offices moved to Yonkers, New York and our warehouse to Hazleton, Pennsylvania. In 2001, the company relocated its warehouse facility to Hazelton, PA. In 2013, our Executive offices moved to our current location of Elmsford, New York.
For many decades, we were the catalog specialists, producing syndicated catalogs to satisfy the needs of the retailer. All merchandise came from one source - us. It was the ultimate one stop shopping. We coordinated up to 20 -30 suppliers for specialty retailers and provided all the support necessary for a successful venture. Not only did we drive foot traffic into the stores, but our packaging enticed the customer to purchase once there. Our overall theme of direct response was carried through to point of sale.
At the advent of the dotcom era, we moved from catalogs to offering a web presence to our smaller retailers through 2findgifts.com. Consumers could search for great gift ideas and purchase directly from the retailer. Early on we also introduced the concept of 'pick up in store' well before this became standard practice with major retailers.
While times have changed, EB Brands continues to offer an exceptional platform upon which to add a variety of high-impulse accessories in numerous product categories. The Company has become the leader in each niche category as well as the most valuable vendor in each of its niche categories because it provides trusted brand names (via licenses and respected internal brands) at value prices to the consumer, rapid turnaround to market, value-added services, and high retail margins. Accordingly, retail customers, now looking to do business with fewer vendors, turn to EB as one of the top suppliers of fitness products, gift products, and travel accessories. In fact, because of the Company's expertise in planogram design, as well as its ability to offer a full line of products in each of its categories, many retailers defer to EB on key decisions regarding product selection and inventory management.
EB has sold and marketed products under the names Starcase, Schildkraut, Samsonite Travel Accessories, Perfect Solutions, Disney Travel Accessories, Bally, Everlast, Sportline and numerous other brands to retailers and has showrooms and sales offices in Manhattan in addition to the Elmsford offices.
EB's products are sold to virtually all of the largest and most recognizable retailers in the nation, including Wal-Mart, Kmart, Target, The TJX Companies (T.J. Maxx and Marshalls), Sears, Macy's, Bed Bath and Beyond, Staples and RiteAid.