Leading footwear and apparel brand, SKECHERS USA, Inc. and EB Brands, a top provider of innovative fitness, running and wellness products, and workplace safety equipment, announced today that they will partner to launch a full range of SKECHERS branded running, yoga and fitness products as well as a line of workplace safety gear and accessories.
“We are thrilled to be partnering with SKECHERS,” said Steven Brigham, Chief Executive Officer at EB Brands. “It’s a timeless brand that stands for fitness and wellness and we are confident we can provide devoted fans with more of the quality products they have come to expect from the SKECHERS brand.”
The line will focus on wellness, with products including yoga accessories, personal fitness gear and running and walking accessories. SKECHERS fitness and wellness products will launch at retail in early Fall 2016.
“We’re excited to be partnering with a company like EB Brands because they have outstanding product development and global distribution capabilities,” said SKECHERS president Michael Greenberg. “We look forward to expanding the SKECHERS brand into more product categories that provide our customers with additional ways to boost their personal fitness and wellness. This is a partnership that will utilize both companies’ best assets to ensure our brand shines through with these new product launches.”
SKECHERS offers two distinct footwear categories: a lifestyle division which includes comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division which offers Skechers GOrun and Skechers GOwalk footwear.
Celebrity brand ambassadors for SKECHERS' collections include boxing champion Sugar Ray Leonard, legendary drummer Ringo Starr, multi-platinum recording artist Demi Lovato, Grammy-nominated singer and songwriter Meghan Trainor, model and actress Kelly Brook, and TV personality Brooke Burke-Charvet. In addition, elite runners Meb Keflezighi and Kara Goucher as well as pro golfers Matt Kuchar, Colin Montgomerie, Belén Mozo, and Billy Andrade represent the Skechers Performance Division.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,200 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
About EB Brands
EB Brands, headquartered in Elmsford, NY designs, develops, and manufactures a broad variety of consumer products sold globally into the home exercise, personal fitness monitoring, travel accessory, and gift markets. The company's products are marketed under owned brands (such as Sportline®, Valeo®, Perfect Solutions®, and Wego®, licensed brands (including Wenger®, SwissGear®, P90X®, and UFC®) and certain customer private labels. Additional information about EB Brands can be found at www.ebbrands.com.