EB Sport Group Introduces SYNC Fitness Tracking and Monitoring Products

SYNC Integrates With MapMyFitness to Make It Easy and Affordable to Track and Share All-Day Activity, Monitor Calorie-Burn Hourly and Keep Tabs on Your Heart Rate Anytime, Anywhere

EB Sport Group™, a leading provider of innovative sport and fitness products, is today introducing a new line of connected fitness devices named SYNC™. From simple, easy-to-use activity trackers to GPS watches to heart rate straps to sophisticated 24-hour calorie-burn counting fitness bands, SYNC will offer just the right product for every activity and fitness level, and every wallet. Even better, the SYNC product line integrates with MapMyFitness, the popular web and mobile social fitness community. SYNC Burn, a fitness band, and SYNC Elite, an activity tracker, are the first two products to debut and are available now at major retail stores including Sports Authority, Best Buy and Big 5.

"We developed SYNC to make it easier for fitness enthusiasts of all levels to accomplish their goals," said Dan Kinsbourne, president of EB Sport Group. "Whether you are just starting your physical activity regimen or a seasoned athlete, we want you to feel proud of your accomplishments, know with accuracy how you've performed and receive the motivation you need even on those sluggish days."

The SYNC Burn fitness band takes calorie burn tracking to a whole new level. This heart rate powered, calorie-burn tracker blends a person's ECG accurate heart rate along with their intensity of motion to calculate a truer 24-hour read. This process enables SYNC to capture accurate caloric burn rates during various levels of physical activities as well as sedentary time periods. Additionally, the SYNC Burn:

  • Tracks all-day data, including calories burned, distance traveled and steps taken
  • Showcases hourly, daily and weekly accomplishments in bar chart form on the band
  • Transfers data wirelessly to MapMyFitness via Bluetooth® Smart technology

The SYNC Elite is the first of a new line of four activity trackers that captures all day motion data. These products track core metrics such as distance, steps, speed, and calculate calories burned to provide a detailed snapshot of a person's daily motion. Additionally, the SYNC Elite:

  • Tracks fat grams burned
  • Captures 30 days of memory
  • Transmits data to MapMyWalk with an innovative, easy-to-use syncing method

Unlike other fitness bands or activity trackers, the sleek SYNC product line captures daily activities that can be viewed both on the devices themselves or easily uploaded to MapMyFitness. Through the MapMyFitness platform, users can view, track and share their fitness progress, creating an environment that constantly encourages, challenges and inspires.

"As activity tracking becomes more prevalent, providing the right tools is essential so every type of user -- no matter their health and fitness level, activity type or desired degree of motivation and community," said Robin Thurston, chief executive officer and co-founder of MapMyFitness. "The SYNC integration brings exactly that level of customization, with EB providing the best device and MapMyFitness providing the best software platform."

SYNC fitness tracking and monitoring products are available now at major retail stores, and prices range from $25 to $130. For more information, please visit: syncactive.com and follow us on Facebook and Twitter.

About EB Sport Group
EB Sport Group is a leading provider of innovative sport and fitness products for use in and around the home. The Group manages a number of well-recognized brands, distributed globally through specialty sporting goods and department stores, mass merchants and catalogs. EB Sport Group is a division of EB Brands Holdings Inc., a developer, manufacturer and marketer of a comprehensive range of consumer products through numerous retail distribution channels in the U.S and across 70 countries worldwide. Established in 1979, the worldwide headquarters are based in Yonkers, NY. For more information, visit www.ebsportgroup.com.