Widely recognized as the pre-eminent stopwatch and pedometer brand, Sportline has established a reputation for high quality, competitive pricing and innovative design. Offering the latest in personal and professional fitness products, the company has established a major presence in the U.S. and international sporting goods market, as well as in the mass merchant, industrial-scientific, motorsports, premium-incentive and OEM markets.

Most recently, Sportline has introduced a new line of Heart Rate monitor watches which have received an excellent response from the retail trade.