Company Timeline


  • EB Brands is incorporated, originating from two companies, Starcase and Schildkraut, each founded over 50 years ago


  • International division is created expanding into UK, France and Spain
  • Company moves from original Pleasantville, NY location to Mt. Vernon, NY


  • Sold the mail order business which included Boston Proper and Enticements


  • 1st License is launched with Samsonite for a line of travel accessories - custom designed locks, luggage tags, luggage straps, travel pillows, packing aids, power adaptors and a full range of sewn document and gear carriers comprise the range
  • The Final Word, a pocket-size electronic voice box, becomes the season's hottest novelty gift item


  • Establishes fitness division, forming strategic licenses with Bally and Crunch Fitness


  • In the early days of the internet, is established allowing small specialty retailers the ability to sell their gift products online and pioneered 'pick-up in store'


  • Acquires Sportline, the leading producer of pedometers and stopwatches in the sporting goods market


  • Sportline introduces HydraCoach, the World's First Interactive Water Bottle


  • Acquires Valeo, Inc. a leading manufacturer of fitness gear and workplace safety products ranging from lifting globes, body balls and jump ropes to mechanics gloves, knee pads and joint and back supporters.
  • Teams up with M&M's Characters in licensing agreement with Masterfoods USA to produce computer screen cleaners"


  • Sportline unveils ShrinQ, the world's smallest pocket pedometer
  • Sportline launches Qlip and TraQ - new digital pedometers that give wearers ability to monitor fitness goals from head to toe
  • Licensing Agreement signed with Sharper Image


  • Acquires Excaliber a leading designer and marketer of high-margin, niche consumer products including sports, chess and other electronic games, highly engineered radio controlled vehicles, educational products, outdoor living products, tool kits, and home and office accessories.


  • U.S. Army Partners With EB Excaliber to Develop U.S. Army Branded Remote Control Land and Air Vehicles


  • Steve Brigham is appointed Chief Executive Officer succeeding David Mauer


  • Introduces the Iron Man Flying RC Extreme Hero a toy radio controlled flying action hero marked under license to Marvel Comics and the Walt Disney Company. Developed in conjunction with Greg Tanous, owner of which is a mail order hobby site selling human-shaped, life-sized flying models
  • Launches SYNC activity trackers in partnership with MapMyFitness


  • Launches WeGo offering affordable and easy to use products for individuals of all fitness levels, making it easy to ""live better"" by tracking activities 24/7
  • Partners with Beachbody to produce a line of functional fitness equipment for the best selling exercise franchise P90X